In case you’re not yet in the know, Tula was actually founded by a gastroenterologist, Dr. Roshini Raj. Dr. Raj knew about the varied benefits of probiotics and superfoods, so she set out to create a skincare line that took advantage of those ingredients, with efficacy and safety in mind. Tula notes that “all formulas are grounded in thorough scientific research,” and everything is not only dermatologist-tested, but also tested for “stability, microbiology, irritation (safe for all skin types), safety, toxicology, clinical claims assessment, and more,” per the brand. Since its launch in 2014, Tula has developed a comprehensive line of skincare products. On the site, you’ll find daily moisturizers, sunscreens, tinted primers, face cleansers, and more. And while each product serves a different purpose, they do have several things in common, like their promise to not clog pores and their inclusion of natural ingredients like pineapple, licorice, turmeric, and rosewater. Plus, Tula’s best-selling products are favored by beauty editors and shoppers alike, with thousands of five-star reviews.
Best-Selling Tula Skincare Deals
Purifying Face Cleanser, $23 (was $28) Cooling & Brightening Eye Balm, $24 (was $30) Deep Exfoliating Scrub, $26 (was $32) Daily Sunscreen Gel Broad Spectrum SPF 30, $29 (was $36) Sheerly Tinted Blurring & Moisturizing Primer, $31 (was $38) Advanced Hydration Body Moisturizer, $31 (was $38) Trial Size 5-Piece Essentials Kit, $42 (was $52) Hydrating Day & Night Cream, $42 (was $52) Overnight Repair Treatment, $55 (was $68) Skincare Essentials Routine Kit, $111 (was $138)
A great day-to-night cream is key during the fall and winter when the air is its driest, but that doesn’t mean it can’t help during the summer, too. The Hydrating Day & Night Cream promises to rejuvenate your skin to achieve a “supple, plump” glow—and one of Real Simple’s shopping writers, Emily Belfiore, put it to the test in hopes that it would alleviate dryness around her nose, chin, and forehead. “Its lightweight formula quickly absorbed into my skin and left it feeling silky-smooth,” she wrote. She confirmed that it “successfully targeted and corrected” each area, adding, “It really does work day-to-night; my skin no longer feels like it’s craving moisture.” Sometimes a simple moisturizer is all that’s needed to revitalize your skin, but when you’re trying to solve dryness, there’s nothing worse than using a cream that leaves your skin feeling oily and slimy instead. And that’s where Tula’s Advanced Hydration Body Moisturizer comes in. The cream includes yuzu and Vitamin C and works to hydrate the skin and leave “a natural, luminous glow that feels soft and supple—never greasy or sticky,” according to the brand. “I’ve dealt with more sticky, greasy, butter-like body creams than I can count, and they’ve always made it almost impossible to pull on clothing after showering,” lifestyle writer Nina Huang wrote after using the product for months. “This is not the case with Tula’s formula, which my skin absorbs almost immediately upon application thanks to its Greek yogurt-like consistency. The body moisturizer has yet to feel too heavy, even on warmer, slightly humid days.” If you’re just learning the skincare ropes and aren’t yet sure how to establish a proper routine, Tula has you covered with its best-selling 5-Piece Essentials Kit. The kit includes a face cleanser, toner, illuminating serum, and the 24-7 Moisture Hydrating Day & Night Cream that Emily reviewed. Better yet, all of the products are travel sized and tucked inside a Tula cosmetic bag, so you can just pop it inside your luggage and go. “I’ve been searching a long time for a quality skincare routine. I found that in Tula,” shared a five-star reviewer. They added that their “skin has never felt so soft,” and they also “look forward” to their new found skincare routine. Scoop up your Tula favorites, try new products, or finally establish your first full skincare routine while the 20 percent off sale is live through July 15. Just be sure to use the code HOWL20 to score these savings. And to help you to choose which clean, ingredient-rich products to add to your rotation, we’ve curated a list of Tula’s best-selling products beloved by shoppers and beauty writers alike.
